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AI Digital Marketing

Display Network Ads

Advertising across display networks is a cost-effective way to achieve big results. But with the high reward can come high risk. With the plethora of targeting, placement and bidding options available, the wrong choices can lead to thousands of wasted dollars in a matter of days or even hours. To make digital display advertising a profitable channel for your business, you need the right partner.

The Brand Builder Global team can help drive your digital advertising campaign to success, from ad creation to targeting optimization and analytics assessment. We’ve managed highly profitable ad campaigns across the Google Display Network and have worked directly with several individual sites.

FACEBOOK ADS

Facebook offers small businesses greater access to potential customers than any other social network in the world. With more than 1.23 billion users, Facebook has an enormous user base .As that audience has grown, so have the options for advertisers that want to reach them.

Facebook started out as a social network for college students back in 2004. Now, more than a decade later, the platform is used by almost everyone who has access to the Internet. Although the company does not release official data about its most popular age groups, a Pew research study suggests that Facebook reaches a mature audience with nearly 71 percent of adults online using it. Although usage tends to be lighter with groups on both ends of the age spectrum, marketers can now reach

Facebook Ad Campaigns

  • Likes Marketing
  • Sponsored Boost Ads
  • Website Click Campaign
  • Video Ads
  • Carousel Ads
  • Event Response Ads
  • Lead Generation Campaign

Google ads

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.

It’s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organizations.

All of these organizations have one thing in common. They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.

If you don’t currently use Google AdWords or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

INSTAGRAM ADS

Since it was acquired by Facebook in 2012, Instagram’s popularity has exploded.

It has become the single most utilized photo sharing app. Forty-nine percent of Instagram users use the platform daily according to Pew Research. Of respondents age 18 and older, 32 percent reported using the platform several times a day.This is a huge opportunity for advertisers who have visually compelling products, such as retailers, restaurants, craftsmen and event planners.

An advantage to advertising on Instagram is increased visibility with users who aren’t followers (yet). Your ad looks like a normal Instagram post, but it will show up in feeds of targeted audience segments and includes a customizable call to action button encouraging people to click.

Instagram Ad Campaigns

  • Photo Ads
  • Video Ads
  • Carousel Ads

Mobile App Ads

Most people who use mobile phones keep them handy throughout the day. This means you can reach potential customers wherever they are instead of having to wait until they log on to the internet with a computer, notice your physical sign or tune in to a broadcast. Mobile advertising follows people wherever they go and does not depend on any single location. You have round-the-clock access to your customers.

Mobile advertising costs a fraction of what television and radio ads cost. This means you can reach more people for less money. You can afford to
send repeat messages or send new messages to remind customers of what you are offering. You can try out mobile ads for effectiveness before moving the ads to more expensive mediums.

Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy. Forming relationships with customers helps you get repeat business. You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.

Twitter ads

Since its inception, Twitter has been a valuable venue in which businesses can advertise their products to a large audience. With a user pool of over 500 million ‘Tweeps,’ big companies with global brands and smallcompanies with local ties can reach out to consumers on all ends of the Earth with a single 140-character long phrase. Even though Twitter is still fairly new, it is a no-brainer for every social media and digital marketing campaign.

In addition to regular tweeting and follower engagement, Twitter offers a series of advertising options called Promoted Products. These services allow businesses to better engage users. Similar to advertising on Google,Twitter operates the Promoted Product functions on a CPE (cost-per-engagement) basis. The subscriber only pays when the tweet is favorited, replied to, retweeted, or clicked on. The results can prove to be very cost-effective. Coupled with regular tweets and engagements, businesses have found this advertising service to be very valuable.

Linkedin Ads

LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 500 million members, it makes sense that businesses and professionals are taking advantage of the site. Many are unaware of the benefits LinkedIn provides; it is a perfect place to begin building professional relationships and to engage in targeted business-to-business (B2B)

To help quickly determine the most profitable target audience, LinkedIn’s Direct Sponsored Content allows you to run similar ads for multiple audiences. This, in turn, allows marketers to compare performance in real time and optimize campaigns on the fly.

Targeting the right audience with your Direct Sponsored Content campaign is similar to other LinkedIn ad types. If you already have personas that characterize your target audience, you can leverage them for Direct Sponsored Content campaigns, especially if your persona includes work-related information, like job titles, as that is the type of information you will use to target your audience with a LinkedIn campaign.

Linkedin Ad Campaigns

  • Sponsored Content
  • Sponsored Inmail
  • Dynamic Ads
  • Display Ads
  • Text Ads

YouTube Ads

Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. In addition, more than half of YouTube video views come from mobile devices.

This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it.

Benefits of brand advertising on YouTube Here are some benefits of running Brand ads on YouTube: Connect with your audience. Brand video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Show people why they should care about your product or brand.

Youtube Ad Campaigns

  • In stream Videos
  • In Display (Search Results)
  • In Display (Next to Video)

Google Business Listing

Get your business listed on the largest global search network across the Web. Google Ads allow companies and businesses to advertise their product or business on a global platform. Mystic Advertising and our team of Adwords professionals will help you find the best placement for your website and business.

  • Search Ads
  • Display Ads
  • Video Ads
  • Application Ads
  • Business Listing