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Since it was acquired by Facebook in 2012, Instagram’s popularity has exploded.

It has become the single most utilized photo sharing app. Forty-nine percent of Instagram users use the platform daily according to Pew Research. Of respondents age 18 and older, 32 percent reported using the platform several times a day.

This is a huge opportunity for advertisers who have visually compelling products, such as retailers, restaurants, craftsmen and event planners.

An advantage to advertising on Instagram is increased visibility with users who aren’t followers (yet). Your ad looks like a normal Instagram post, but it will show up in feeds of targeted audience segments and includes a customizable call to action button encouraging people to click.

Instagram Ad Campaigns

  • Photo Ads
  • Video Ads
  • Carousel Ads