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Linkedin Ads

LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 500 million members, it makes sense that businesses and professionals are taking advantage of the site. Many are unaware of the benefits LinkedIn provides; it is a perfect place to begin building professional relationships and to engage in targeted business-to-business (B2B)

To help quickly determine the most profitable target audience, LinkedIn’s Direct Sponsored Content allows you to run similar ads for multiple audiences. This, in turn, allows marketers to compare performance in real time and optimize campaigns on the fly.

Targeting the right audience with your Direct Sponsored Content campaign is similar to other LinkedIn ad types. If you already have personas that characterize your target audience, you can leverage them for Direct Sponsored Content campaigns, especially if your persona includes work-related information, like job titles, as that is the type of information you will use to target your audience with a LinkedIn campaign.

Linkedin Ad Campaigns

  • Sponsored Content
  • Sponsored Inmail
  • Dynamic Ads
  • Display Ads
  • Text Ads